Italian Radical Design

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items.

that goes
against the tide

Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art.

Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.

After its acquisition in 2012 by the entrepreneur Sandra Vezza, headquarters were moved to Barolo, in the Langhe region, a UNESCO world heritage area, as well as a place of excellence for international food and wine. Thanks to Charley Vezza's artistic direction, Gufram has achieved an ambitious recovery through a new commercial and communication strategy which culminated in 2016 with the company's 50th anniversary celebrations.

Thanks to special collaborations, its most recent products and the recent international exhibits, Gufram has recovered its precious cultural legacy, given new blood to its unconventional spirit and enlisted new followers and collectors from all over the five continents.

Today Gufram has once again become an important and influential voice marching to a different drummer; with its nonconformist approach it gives birth to new style icons also outside the world of Interior Design, thus contaminating all design fields from fashion – an example of which is the Moschino kissed Gufram collection – to automotive – with the project with Citroën – to everything related to contemporary aesthetics, up to the recent encounter between design and taste which seals its collaboration with Lavazza.

The challenge to produce innovative and out-of-the ordinary forms has allowed the company to refine its unique production techniques. Besides the mastery in the treatment of flexible polyurethane, Gufram has developed and patented a special finish: Guflac®- the true essence of the company's artisanal spirit. This special paint job makes surfaces more uniform, cohesive and elastic, through an accurate and meticulous manufacturing work, with which it is possible to realize soft and sleek forms that otherwise would be impossible to cover.

the secret
for a unique production

After the preparation of the polyurethane surfaces with precision tools and a first saturation phase, up to 12 Guflac® layers are applied by hand. Any small difference in the products is a guarantee of uniqueness of every single handcrafted item. Depending on the finishing method used, Guflac's application may make the product suitable for outside use.

Therefore, when it is not a question of furniture upholstered in fabric or parts made with the use of different materials, Gufram icons - no matter which collection they are part of - are made by sculpting the flexible polyurethane foam which is then finished or decorated by hand with Guflac® support. Examples of this mastery are the grotesque tombstone-shaped stools The End of the Toiletpaper collection and the Functional Pop seat Torneraj; Sculptural Icons include the legendary Cactus in all its editions, the incredible Pratone and the most recent Broken Mirror imagined from Snarkitecture.

Gufram on the Rocks - Galleria Carla Sozzani, Milan - 2016

Planet Gufram - Design Week, Milan - 2017

Pop Art Design - EMMA, Espoo - 2015

Psychedelic Cactus presentation - Paul Smith, Los Angeles - 2016

Pop Art Design - Moderna Museet, Stockholm - 2013

Pop Art Design - Barbican acentre, London - 2013

Oh my God! - Biennale Arte, Venice - 2015

Pop Art Design MCA, Chicago 2015

Giro Giro Tondo - La Triennale, Milan 2017

Eurodomus, Turin - 1972

Le fabbriche dei sogni - La Triennale, Milan - 2011