Paul Smith

Paul Smith is a British independent design company that champions positivity, curiosity and creativity. These qualities underpin every Paul Smith design, whether it’s a shirt, a shop or a special collaboration.

Sir Paul Smith is the designer, master shopkeeper and majority shareholder of Paul Smith. Paul’s saying, that ‘you can find inspiration in everything’, remains the guiding principle of the company. It means that Paul Smith designs are eclectic, with references drawn from art, music, and everyday life.

In occasion of the first collaboration with Gufram – the PSYCHEDELIC CACTUS® -, Paul Smith explains: “It’s a joy to work with Gufram. One of my favourite exhibitions of all time was ‘Italy: The New Domestic Landscape’ in 1972 in New York’s Museum of Modern Art. Included in the many wonderful things on display were products from Gufram. Since then my affection for the products has never waned over the years and so I was delighted to have been asked to collaborate on their famous CACTUS®”.