The Italian Radical Design Group – comprising Memphis, Gufram, and Meritalia® brands – announces a major takeover of Kalei NYC on the occasion of ICFF in New York. More than an exhibition, the project operates as a full spatial occupation of Kalei’s Bowery townhouse, unfolding across three floors and activating the building as a continuous radical environment. On view from 15 May to 5 July, 2026, the presentation dissolves the boundaries between showroom and installation, bringing together radical icons and previously unseen pieces in a single immersive narrative.ù

For the first time in the United States, the three brands are presented in coexistence: Memphis, Gufram, and Meritalia® enter into direct dialogue within the same architectural body, offering a comprehensive reading of Italian Radical Design as a shared cultural language rather than a sequence of individual brands. Key works from the current catalogues - including ANDY'S CACTUS® and BOCCA® - are interwoven throughout the space, constructing a visual and conceptual tension between irony, objecthood and domesticity.