BOCCA®: 1970 – 2020, 50 YEARS OF A LEGEND

Gufram, the Italian design brand which has always distinguished itself for its radical and revolutionary approach, celebrates 50 years of the original BOCCA® lip-shaped couch designed by Studio65 in 1970.
Originally conceived for a beauty salon in Milan, BOCCA® is the perfect abstraction of sensuality and of the irreverent pop spirit of 1970s design: the project is the symbol of that radical research which Gufram, beginning with its founding 1966, carries on even today.

Studio 65 conceived BOCCA® at the request of the owner of a chain of beauty salons in Milan: the type of place in which the piece would be positioned made the research focus on beauty and sensuality. The 1960s were a period of big change for the female image and for the affirmation of a “pop” aesthetic, thanks also to the widespread diffusion of mass media and its virtuous intertwining with the art and creativity of the time.

The disruptive and subversive look of this couch was immediately noticed by the media and by insiders to the extent that the prestigious American Life magazine was the first to showcase it. It was thus that BOCCA® also took on the name of LIPS® Sofa, the nickname with which it is known in English-speaking countries.

After 50 years, BOCCA® still maintains its irreverent and ironic spirit, its glamorous and timeless aesthetic, and affirms itself as one of the most internationally famous and celebrated design pieces through exhibitions, permanent collections in museums, magazine covers, and interior design projects.