Juventus x Gufram, Milano Design week 2023

On occasion of Milano Design Week, Gufram moves away from the typical colourful look of its collections to explore the extremes of the colour spectrum, presenting some of its most iconic pieces in black and white. The Gufram in Black and White project is supported by the Juventus Football Club, historic ambassador of these colours in the sport world.

During the Design Week, the five shop windows of the Juventus Store in Corso Matteotti will host Gufram's most renowned icons, in a graphic setup made of overlaps, cuts, separations and interaction games. The space will include a football field where the BIANCO CACTUS®, the NERO CACTUS®, the BOCCA® in black and white and the RON RON - available in the typical black fur together with the new white version - will compete in a fierce match.

The family of ironic and playful miniatures by Gufram grows up with the exclusive collection of Guframini Black and White, designed in partnership with Juventus, and featuring a black version of PRATONE®, but also BOCCA® in the white edition and a new CACTUS® in shaded black and white.