RE-IMAGINED WITH SAMSUNG GALAXY NOTE, Milano, 2020

Gufram has been invited by Samsung to design four new benches for the BAM - Biblioteca degli Alberi Park (Library of the Trees) in Milan, which will be available from January 31 to February 14, 2020. The project has been made possible tanks to the innovative Galaxy Note smartphones technologies.
The brand cooperates with the high-tech colossus in a project which subverts the image and the use of urban furniture with an imaginative look, enabling the public to interact with the space in a manner never seen before.

The first two benches, Cloud Bench, surmounted by an enormous white cloud, and Nature Bench, with its broad leaves, were presented today, Friday January 31, 2020, and will be available to park visitors until February 6, 2020; on February 7 they will then be replaced by the Love Bench in the shape of a heart, and by the Family Bench – born from the concept of a female student of the IED Istituto Europeo di Design in Milan.
As the names themselves evoke, the first two projects draw their inspiration from clouds and from nature, while the other two are an homage to love and the family, underscoring the radical, pop and playful spirit of Gufram. Dealing with street furniture for the first time, the brand confirms the ability to interpret innovation, creating furnishings which lie outside the canonical schemes of industrial design and overcoming the boundaries of “softness” on this occasion, beginning with an experimentation tied to materials such as cement and metal.