Salone Internazionale del Mobile 2012, Milano

Back at the Milan International Furniture Fair, Gufram soars to new heights, finds fresh force as one of Italy’s iconic brands, an excitingly imaginative name on the scene.
Originally dating to 1952, Gufram began attracting major attention worldwide in 1972 and promptly became famous for colorful upbeat products with an irresistibly irreverent flair. At the exhibition stand in Milan the amazingly eclectic and playfully ironic collection comes
to life in a world suspended between dream and reality where a huge Gufram logo serves to highlight visually the brand’s rebirth, a neutral setting to clearly let the pop art shapes and vivid colors steal the spotlight. The idea is to spark a simple and immediate association between Gufram and the iconic items as the stand’s oneiric mood exalts the spirit of the brand.
The giant Gufram logo at the center makes for the perfect backdrop. Then for a final poetic touch the product captions head skyward revealing the number of limited edition “Multiples” still available.
The METACACTUS coat rack by Drocco and Mello, the PRATONE® lounge element by Ceretti, Derossi and Rosso, the BOCCA® sofa and the CAPITELLO armchair by Studio 65, the SEDILSASSO seat and the MASSOLO table by Piero Gilardi, the SIEDI-TEE pouf by Fubini, Mansueto e Verrando and the DÉJEUNER SUR L'ARBRE table by Gianni Arnaudo are all iconic Gufram creations. Produced in a limited numbered edition, today they signal the brand’s renaissance.