Gufram x Paul Smith: Sunrise CACTUS®

Gufram and Paul Smith renew their collaboration to present the SUNRISE CACTUS®, a bold new interpretation of the iconic piece originally designed by Guido Drocco and Franco Mello in 1972. The new SUNRISE CACTUS® is inspired by the dawning of a new day and Paul Smith’s saying “every day is a new beginning”, which is also inscribed on the Cactus’ base. Sunrises are an important symbol of renewal in nature, representing hope and transformation. The Gufram x Paul Smith SUNRISE CACTUS® – which celebrates the reopening of the newly renovated iconic Paul Smith on Melrose Avenue in Los Angeles – stands as a symbol of resilience, thriving in harsh conditions and representing a willingness to grow and evolve. It represents a metaphorical new sunrise for Paul Smith in Los Angeles, a new beginning for the brand, and a renovated presence of Gufram in the United States.

“It’s always such a pleasure to work with a team as creative and passionate as the one at
Gufram. The Cactus is obviously an icon of 1970s design – from the same decade that I started my own business – and I couldn’t pass up the opportunity to put my own spin on it once again.” – Paul Smith
The new SUNRISE CACTUS® features an energetic and optimistic colour palette, typical of daybreak. As the sun rises at the horizon, inspiring a sense of joy and energy, the powerful hues of the SUNRISE CACTUS® gradually change from the soft yellow shade at its base reaching into the blue tone of a summer’s sky at the top, blending through light tones of orange and pink.