GUFRAM X STUDIO JOB: Supergufram, Design Miami / Basel, 2017

Gufram celebrates its debut in the most sophisticated international design show - Design Miami / Basel - presenting SuperGufram, the brand’s new spin-off born to investigate the boundaries between industrial design and applied art in the twenty-first century. For its first outing, SuperGufram hosts a series of limited edition pieces by Studio Job.

Since 1966 Gufram has been a beacon of creativity for those designers eager to experiment and to overcome the limitations of traditional furniture. Today, after more than 50 years, the company is still committed to explore new possibilities in the domestic landscape thanks to its unparalleled know-how and the expertise of its craftsmen. SuperGufram is a tool in the hands of designers meant to discover the potentials of polyurethane foam mixed with other materials. Studio Job plays in a unique way with the dichotomy of soft and hard, dream and reality, creating an unpredictable short-circuit of perceptions and expectations, walking along with the limitless experimentation that a material like polyurethane allows, which is actually the possibility to create anything.