Gufram at The Ice, Saint Moritz, 2024

Gufram arrives in St. Moritz with its unmistakable nonconformist spirit for The I.C.E. St. Moritz, the most spectacular car race, on February 23rd and February 24th. This thrilling event brings together the best vintage, classic, and racing cars, competing against the breathtaking backdrop of the frozen lake of St. Moritz.

Adding to the excitement, one of Gufram's most iconic pieces, the CACTUS®, made a dramatic entrance tied to a dune buggy car. This whimsical yet bold statement piece was paraded around St. Moritz under a swirling snowstorm, captivating onlookers with its striking presence. The sight of the CACTUS® braving the elements and cruising through the snowy streets added an extra layer of surrealism and flair to the event, perfectly encapsulating Gufram's daring and playful spirit.