Lavazza’s communication was confirmed as winning. At the Bea 2019 - Best Event Awards, the award established by the ADC Group, the company was awarded second place by Bea at a global level with Casa Lavazza, and also distinguished itself in different categories: always with Casa Lavazza, it achieved first place in the categories Brand Activation and B2C Event; with the project Banco Deséa - Lavazza A Modo Gufram it won first place in the Product Launch and Unexpected Use of Space categories, in addition to third place in Best management of organizational complexity.
The integrated project for the launch of the Deséa Golden Touch machine, a limited edition created by Gufram in collaboration with Lavazza, was also awarded. The event - conceived in collaboration with the agency La Buccia - of which this launch was the protagonist - made the product spectacular by enhancing its style, design and innovation, and played a prominent role during the Milan Design Week 2019. Through the setting of Warehouses Connected, transformed for the occasion into a vault - Banco Deséa - the Deséa Golden Touch machine was presented to the public in a unique and experiential way.