Roma - Maxxi, 11 / 2014

“Bocca is among the most sought-after, recognised and imitated design products in the world of interior design. Since 1970 Gufram is the true original”.

Franco Audito, the founder of STUDIO 65 and the author of the project together with Sampaniotou, Garizio, Paci, Pozzo, Schiappa, and Tartaglia, recalls that it was designed as a symbol of sensuality and beauty for the fitting of a health club. 

Since then Gufram’s Bocca has become a cult, a timeless pop icon.

Its uniqueness and authenticity is celebrated today and shown at the Maxxi museum in Rome, within the 100% Original Design exhibit promoted by Elle Decor and open until 4 January, 2015.