Galleria d'Arte Moderna e Contemporanea 
Torino, 11 / 2015 - 02 / 2016

Gufram announces its extraordinary partecipation at the exhibition Il Mercante di Nuvole.

Studio 65: Cinquant'anni di Futuro, curated by Maria Cristina Didero. The exhibition, to be held at GAM - Galleria d'Arte Moderna e Contemporanea in Turin from November 27, 2015 to February 28, 2016, retraces the half century of activity of Studio65, a collective of architects who, gathered around the figure of Franco Audrito, have been central figures of Italian Pop Design and, thanks to Gufram, have given life to many of their projects.

To celebrate the innovative contribution of Studio65 and the first 50 years of work, at the exhibition Gufram will preview a special limited series of only fifty Bocca sofas, the emblematic product of the collaboration between the studio and the brand. Retaining its iconic shape, inspired by the red lips of the Hollywood divas, this new GOLD edition emphasizes the brand’s important landmark, and enriches even further an object welcomed into the most beautiful homes and most important museums in the world.


Bocca, in this new version, will find its ideal collocation among the pieces designed by Studio65 and shown at GAM. Within the exhibition will be several other products to admire that testify to the partnership between the company and the studio, who have marked an essential step in Italian radical design: in addition to the famous and inimitable sofa Bocca, produced for the first time by Gufram in1970, will also be the Capitello seat, the Attica armchair, and the Attica TL table (all designed in 1972), a duplicate of the Leonardo sectional sofa, from 1969, and the out-of-scale pillow Alì, from 1973, and the revolutionary children's playset Baby-lonia, 1972.


During an educational workshop, organized the week before the opening, children were invited to play in the company of Franco Audrito, with objects provided by Gufram, including the Baby-lonia.