GUFRAM @ Barneys New York

New York, 09 / 2018

From the late 1960s to the early 1970s, Italy’s Radical Design Movement shook traditional design loose of its underpinnings, helmed by now-iconic design incubators like Gufram, whose seminal Bocca sofa still invites sitters into its kiss. It was a period marked by intense creative growth, playful conceits, and the unprecedented intermingling of serious social activism, incisive political commentary, and design.

“We usually think about those years as the epitome of change in habits and morality…years identified with revolution and anti-establishment non–conformism, Radical Design was a profound disruption, and it changed everything.”

Beginning this fall, Gufram come as part of a momentous in-store collaboration with Barneys New York at Madison Avenue.