Ceretti / Derossi / Rosso

Limited Edition 1 / 200



Ceretti / Derossi / Rosso

Special Edition 1 / 50

Pratone represents an irreverent design idea; light years away from the usual types of middle-class interior design of the 70’, it has then become a point of reference in the history of design. Long green stalks among which we can sink and lie, it is an unconventional seat, a chaise longue outside tradition values, a portion of garden deliberately out of proportion.

Although having been conceived with a precise inclination towards serial composition - so much so that it can be integrated to recreate a whole carefree green field within the home walls - Pratone is in all respects a radical project - an icon of the anti-design cultural revolution. It is an object for single or collective rest - temporary, unstable, always to be conquered due to the elasticity of the material.

To realize one Pratone
are necessary 5 weeks

Starting from two opposite mysteries - the grass as biological reference, and the material for industrial production as artificial presence - this seat finds its place among the formal research aimed to free people from some of the conditionings of their habitual behavior.

In 2016 Gufram presents his first and last scandinavian product: The Nordic Pratone, with a limited edition production of 50 pieces, makes its contribution to the series of special projects from Gufram for the occasion of its fiftieth birthday.

Le fabbriche dei sogni - La Triennale, Milan - 2011

From Gufram Multipli Catalogue - Galleria TOT - 1984

Street Art, Milan - 2012

Cover of Italy: The New Domestic Landscape Catalogue - MOMA, New York - 1972

Plastic Days - Museo Ettore Fico, Turin - 2015

Pop Kunst Design - HOK, Høvikodden - 2015

De Laatste Avant-Garde - Stedelijk Museum, ‘s-Hertogenbosch - 2017

Project of The Rock Forniture - Castello di Rivoli, Turin - 2002

From Gufram archive

Seat in soft polyurethane finished by hand with Guflac®.