PRATONE® is undoubtedly one of the most unique seats in contemporary design history. Since its inception in 1971, this masterpiece, designed by Giorgio Ceretti, Pietro Derossi, Riccardo Rosso and fashioned from soft polyurethane, has enthralled our imaginations with its surreal form and playful essence. Blurring the boundary between the natural and the artificial, the PRATONE® is a marvel that elevates the sitter amidst its towering, abstract blades of “grass”. The colossal stalks reach skyward, imitating nature and creating a captivating cradle that beckons relaxation. PRATONE®: one of the most significant pieces of radical design to this day.
This unparalleled seat, a true ode to radical design, defies our conventional ideas and expectations of interior decor. Each of the 42 long and soft blades of grass, meticulously worked and finished by hand with Guflac® over the course of five weeks per piece, embody the artisanal soul of PRATONE®. The unmistakable PRATONE® stamp, pressed into the base of each seat, further emphasizes its unique identity.
In 1972, PRATONE® cemented its position as a groundbreaking design when it graced the cover of the catalogue for the renowned exhibit “Italy: The New Domestic Landscape,” held at the MoMA in New York City. Recognized as one of the hundred masterpieces of design history, PRATONE® holds a prominent place in the esteemed Vitra Design Museum. It has graced the halls of many renowned museums worldwide, including MUDE in Lisbon and the Musée des Beaux Arts in Montreal.
In 2021, The SUPERPRATONE supersized the chair to a towering 5,30 meters inflatable sculpture: an experiential installation installed in Milan’s Piazza San Fedele to commemorate its 50th anniversary. PRATONE®: a testament to innovation, playfulness, and an unwavering commitment to pushing the boundaries of design. The allure remains eternal, captivating hearts and minds as it invites us to embrace a seat that transcends the ordinary, time and time again.
In 2016 Gufram presents his first and last Scandinavian product: The Nordic Pratone, with a limited edition production of 50 pieces, makes its contribution to the series of special projects from Gufram for the occasion of its fiftieth birthday.
