GUFRAM SRL Località Batasiolo 85/A, 12064, La Morra (CN) P.IVA: 05982260019
Pratone®
Nordic Pratone®
Pratone® Forever
Pratone®
Nordic Pratone®
Pratone® Forever

Pratone®

Limited Edition 1/200 - SOLD OUT SOLD OUT
  • Introducing PRATONE®, a seat design that defies conventional understanding and challenge the boundaries of artistic endeavor. Conceived in 1971 by Giorgio Ceretti, Pietro Derossi, and Riccardo Rosso, the PRATONE® has remained an iconic marvel in the world of radical design for over half a century. With its towering blades of "grass" handcrafted from soft polyurethane, the seat invites you to sink into its verdant cradle, embodying a surreal blend of natural and artificial elements.

  • History
  • Exhibitions
  • Ambients
  • Technical Specification
History

PRATONE® is undoubtedly one of the most unique seats in contemporary design history. Since its inception in 1971, this masterpiece, designed by Giorgio Ceretti, Pietro Derossi, Riccardo Rosso and fashioned from soft polyurethane, has enthralled our imaginations with its surreal form and playful essence. Blurring the boundary between the natural and the artificial, the PRATONE® is a marvel that elevates the sitter amidst its towering, abstract blades of “grass”. The colossal stalks reach skyward, imitating nature and creating a captivating cradle that beckons relaxation. PRATONE®: one of the most significant pieces of radical design to this day.

This unparalleled seat, a true ode to radical design, defies our conventional ideas and expectations of interior decor. Each of the 42 long and soft blades of grass, meticulously worked and finished by hand with Guflac® over the course of five weeks per piece, embody the artisanal soul of PRATONE®. The unmistakable PRATONE® stamp, pressed into the base of each seat, further emphasizes its unique identity.

In 1972, PRATONE® cemented its position as a groundbreaking design when it graced the cover of the catalogue for the renowned exhibit “Italy: The New Domestic Landscape,” held at the MoMA in New York City. Recognized as one of the hundred masterpieces of design history, PRATONE® holds a prominent place in the esteemed Vitra Design Museum. It has graced the halls of many renowned museums worldwide, including MUDE in Lisbon and the Musée des Beaux Arts in Montreal.

In 2021, The SUPERPRATONE supersized the chair to a towering 5,30 meters inflatable sculpture: an experiential installation installed in Milan’s Piazza San Fedele to commemorate its 50th anniversary. PRATONE®: a testament to innovation, playfulness, and an unwavering commitment to pushing the boundaries of design. The allure remains eternal, captivating hearts and minds as it invites us to embrace a seat that transcends the ordinary, time and time again.

 

Technical Specification
Pratone®