Introducing PRATONE®, a seat design that defies conventional understanding and challenge the boundaries of artistic endeavor. Conceived in 1971 by Giorgio Ceretti, Pietro Derossi, and Riccardo Rosso, the PRATONE® has remained an iconic marvel in the world of radical design for over half a century. With its towering blades of "grass" handcrafted from soft polyurethane, the seat invites you to sink into its verdant cradle, embodying a surreal blend of natural and artificial elements.
In 2025, the modern history of PRATONE® reaches a new milestone, enthusiastically carrying forward the legacy of the authors Ceretti, Derossi and Rosso. Thanks to Gufram’s cutting-edge technologies, the new PRATONE® Infinito can take shape and make its way into any environment, domestic or not. Similar in appearance, texture and colour to the 1972 PRATONE®, this new edition features three significant innovations, one of which is closely linked to its name.
First, the series is not a limited edition. Second, the consistency is thicker than the original PRATONE®, making this piece even more suitable for relaxation and rest; a domestic sculpture that is even more usable and more suitable for interaction. Third, PRATONE® Infinito is produced in series thanks to Gufram’s technological innovation. PRATONE® Infinito is an exquisite testimony to Gufram’s progress in processing technologies and expert craftsmanship, which allow the brand to continue evolving while also honouring its most historic pieces.
PRATONE® is undoubtedly one of the most unique seats in contemporary design history. Since its inception in 1971, this postmodern masterpiece, designed by Giorgio Ceretti, Pietro Derossi, Riccardo Rosso andfashioned from soft polyurethane, has enthralled our imaginations with its surreal form and playful essence. Blurring the boundary between the natural and the artificial, the PRATONE® is a marvel that elevates the sitter amidst its towering, abstract blades of “grass”. The colossal stalks reach skyward, imitating nature and creating a captivating cradle that beckons relaxation. PRATONE®: one of the most significant pieces of radical design to this day.
This unparalleled seat, a true ode to radical design, defies our conventional ideas and expectations of interior decor. Each of the 42 long and soft blades of grass, meticulously worked and finished by hand over the course of five weeks per piece, embody the artisanal soul of PRATONE®. The unmistakable Pratone stamp, pressed into the base of each seat, further emphasizes its unique identity.