Throughout modern history, the use of concrete in architecture has been a staple of the vernacular. Throughout time, pioneers like Tadao Ando have toyed with the seemingly rigid and cold nature of this material. Whether it’s viewed as liquid stone, modular velvet pattern, plastic surface, or material magma, concrete’s rough texture has always intrigued architects and designers. SOFTCRETE is a tribute to iconoclasts like Ross Lovegrove and the beauty of concrete.
In a revolutionary act of radical design, Lovegrove transformed concrete from cold and hard to something that signifies comfort, warmth, and softness with his reboot of Gufram’s SOFTCRETE design.
An incredible family of seats, SOFTCRETE redefines the concept of seating, offering a comfortable and soothing lounge experience that is far from conventional. This collection, made of soft polyurethane, includes a modular couch made up of central elements, angle elements, and a coffee table. With SOFTCRETE, Lovegrove defines a new expression: “soft as concrete”. In this unique range of furniture, you are cordially invited to make yourselves at home.
