On the occasion of Milan Design Week 2021, Gufram has chosen one of the most characteristic squares in the city to celebrate the 50th anniversary of PRATONE®, one of its best-known icons, in grand style.
From 5 to 10 September, 2021, Piazza San Fedele - a few steps from the Duomo, the Galleria Vittorio Emanuele and the Teatro alla Scala - will be the background of SUPER PRATONE. A huge inflatable PRATONE®, in an intense green color, will rise in the middle of the mannerist architectures.
Milan Design Week
from September 5 to 9, 2021
10 a.m. to 8 p.m.
Piazza San Fedele
SUPER PRATONE is a sort of visionary blow-up of the classic PRATONE® - conceived in 1971 by Ceretti, Derossi & Rosso - as it maintains its color, proportions and traditional "softness". The 8-meter square base supports 34 stems that are 5.30 meters high.