GUFRAM presents a gigantic PRATONE® to celebrate 50 years of its most visionary seat.

On the occasion of Milan Design Week 2021, Gufram has chosen one of the most characteristic squares in the city to celebrate the 50th anniversary of PRATONE®, one of its best-known icons, in grand style.

From 5 to 10 September, 2021, Piazza San Fedele - a few steps from the Duomo, the Galleria Vittorio Emanuele and the Teatro alla Scala - will be the background of SUPER PRATONE. A huge inflatable PRATONE®, in an intense green color, will rise in the middle of the mannerist architectures.

Milan Design Week

from September 5 to 9, 2021

10 a.m. to 8 p.m.

Piazza San Fedele

SUPER PRATONE is a sort of visionary blow-up of the classic PRATONE® - conceived in 1971 by Ceretti, Derossi & Rosso - as it maintains its color, proportions and traditional "softness". The 8-meter square base supports 34 stems that are 5.30 meters high.