The TOILETPAPER collection offers a satirical commentary on design norms while introducing everyday objects in Gufram’s novel, artistic, and playful style. Each piece is a statement on its own – together they represent the audacious reinvention of decor.
Introducing TOILETPAPER’s exclusive collection for Gufram, a series of innovative designs that merge functionality with artistic vision. This collection houses a variety of designs, including GOD, the reinterpretation of Gufram’s iconic CACTUS®; SOAP, a monumental home-cleaning solution, and THE END, a tombstone seat declaring Gufram’s end. Each piece, born from Maurizio Cattelan and Pierpaolo Ferrari’s creative genius, represents a daring deviation from standard design norms, bringing an element of surprise to everyday objects. This unique approach creates a playful, satirical commentary on the design world, while presenting an audacious and novel concept for home decor.
The iconic Gufram CACTUS® reimagined as GOD: TOILETPAPER approached the CACTUS® with an intent to debunk its idol status, leading to the creation of a new iteration – a CACTUS® paired with eggs plucked from LA COVA – only to unwittingly elevate it to a new godly status.
The bold and peculiar design of SOAP: a giant bar of soap that serves as a universal detergent for the entire home. Conceived by Maurizio Cattelan and Pierpaolo Ferrari, this object d’art appears shaped and bitten as if by a human, leaving one to wonder whose mouth could manage such a feat.
In a paradoxical celebration of Gufram’s glorious past, TOILETPAPER presents “THE END”, a tombstone-like seat proclaiming Gufram’s end in “real-faux” marble. Ironically, its funereal aspect is overruled by the softness and lightness of its polyurethane composition. And, although it declares Gufram’s demise, you can sit on this tombstone as on a stool, embodying the spirit of anti-design that Gufram has always endorsed.