The TOILETPAPER collection offers a satirical commentary on design norms while introducing everyday objects in Gufram’s novel, artistic, and playful style. Each piece is a statement on its own – together they represent the audacious reinvention of decor.
The End White, TOILETPAPER, 2016. Museum of contemporary art, Antwerpen, Belgio, 2019
The End, Toiletpaper, 2014. Seoul, South Korea, 2021
History
The End, Toiletpaper, 2014
The End, Toiletpaper, 2014
The End, Toiletpaper, 2014
The End White, TOILETPAPER, 2016. Museum of contemporary art, Antwerpen, Belgio, 2019
The End, Toiletpaper, 2014. Seoul, South Korea, 2021
Introducing TOILETPAPER’s exclusive collection for Gufram, a series of innovative designs that merge functionality with artistic vision. This collection houses a variety of designs, including GOD, the reinterpretation of Gufram’s iconic CACTUS®; SOAP, a monumental home-cleaning solution, and THE END, a tombstone seat declaring Gufram’s end. Each piece, born from Maurizio Cattelan and Pierpaolo Ferrari’s creative genius, represents a daring deviation from standard design norms, bringing an element of surprise to everyday objects. This unique approach creates a playful, satirical commentary on the design world, while presenting an audacious and novel concept for home decor.
The iconic Gufram CACTUS® reimagined as GOD: TOILETPAPER approached the CACTUS® with an intent to debunk its idol status, leading to the creation of a new iteration – a CACTUS® paired with eggs plucked from LA COVA – only to unwittingly elevate it to a new godly status.
The bold and peculiar design of SOAP: a giant bar of soap that serves as a universal detergent for the entire home. Conceived by Maurizio Cattelan and Pierpaolo Ferrari, this object d’art appears shaped and bitten as if by a human, leaving one to wonder whose mouth could manage such a feat.
In a paradoxical celebration of Gufram’s glorious past, TOILETPAPER presents “THE END”, a tombstone-like seat proclaiming Gufram’s end in “real-faux” marble. Ironically, its funereal aspect is overruled by the softness and lightness of its polyurethane composition. And, although it declares Gufram’s demise, you can sit on this tombstone as on a stool, embodying the spirit of anti-design that Gufram has always endorsed.